At DeepBlueStore we want to make shopping as much fun as diving the Thailand’s Andaman Sea, shipwreck exploration in the great lakes, photographing hammerhead sharks at Darwin’s Arch Galapagos, soaking up the sea life in Bonaire, or playing hide-and-go-seek with a sea lion. “Dive-on” life is short; let’s spend it doing what we love.

We’re a Midwest based company that began when a couple of diving instructor buddies (that’s Gert and Scott) kicked around an idea to change how people purchased quality dive gear while clicking off some time on a surface interval. Imagine that, talking diving and business while waiting to get back in the water, what ever, but that’s how it started.

We proudly operate some of the finest SCUBA stores in the Midwest. But no matter how large we grow, our roots remain firmly planted under the water. Our passion for scuba diving adventure is clear, whether you walk into one of our stores, phone us, email us, or visit DeepBlueStore.com. At Deep Blue, our customer’s happiness is first and foremost and we are extremely proud of our service, training and equipment. Visit our Main Site for more information about our stores.

Our team has years of experience in training people to dive and offers full educational, equipment rental/sales/service, adventure travel (Check out our trips and join us on one), boat charter, and tank filling facilities. Our mixing facility offers any gas from standard air fills to decompression and trimix gasses. Deep Blue is one of the Midwest’s largest and most reputable dive training facilities and the only Trimix training facility in Milwaukee. We know diving!

Check out all the products because we carry, you’ll see the finest selection of the best dive gear and equipment in the world.

Deep Blue Tested
Owning a dive store is pretty cool – we get the opportunity to try out the latest gear before we stock it on our shelves. Look for the Deep Blue Tested Logo to read our short product reviews straight from our staff. Clear no nonsense reviews right for those using the equipment every day. That’s Deep Blue Tested!

Here to Help
If you can’t find what you need, or you have a question about our products, please call us Toll-Free 866-470-3483 or email us, info@dpblue.com. We would be happy to answer any questions you may have.

Deep Blue – Online Warehouse Processing
101 West Capitol Drive, Suite WH
Milwaukee, WI 53212
Phone: 414.964.3483
Toll-Free: 877-470-3483

Deep Blue – North Shore
101 West Capitol Drive
Milwaukee, WI 53212
Phone: 414.964.3483

Deep Blue – South Shore
7224 South 76th Street
Franklin, WI 53132
Phone: 414.427.9000