Welcome to The Deep Blue SCUBA store. We’re not trying to be the biggest online store on the planet, just one that makes shopping for dive gear almost as much fun as using it. We are all about professional advice from those that use the gear we sell every day – “We dive what we sell, period!” Combine that with first quality service and quality merchandise and you’ve got The Deep Blue Store. The dive industry thinks so too. This year, Deep Blue took top honors at DEMA’s International SCUBA conference for our innovative Midwest-based stores. DEMA’s Council on Retail Excellence (C.O.R.E.) honored our commitment to quality, service, and professionalism. Being a Top-Ten rocks and is all because of you. Thanks!

We stand behind the satisfaction of all our products, we chose them carefully after field testing the gear ourselves. Whether you’re new to diving adventure or a seasoned pro, we totally share your enthusiasm for our products—and the lakes, reefs, and waterways where we play. Here at Deep Blue Store, you’ll find an emphasis on top-quality SCUBA lines – many of the same that we sell in our retail stores. Nowhere else will you find such a complete inventory of products from Dive Rite, Deep See, Pinnacle, Ocean Reef, Ocean Management Systems, Sherwood and much more. Great products, competitive prices, and top-notch service. That is what you have come to expect that from Deep Blue!

If there something that you need but can’t find, please let us know! Our staff is ready to field your questions, so give them a call Toll-Free at 877-470-3483 or send an email.

Deep Blue Tested
Owning a dive store is pretty cool – we get the opportunity to try out the latest gear before we stock it on our shelves. Look for the Deep Blue Tested Logo to read our short product reviews straight from our staff. Clear no nonsense reviews right for those using the equipment every day. That’s Deep Blue Tested!